Bounce rate is a key metric to find out whether your visitors getting what they want when they reach your site and how much interest they have in your articles to explore more of it. The bounce rate measures the number of people who arrive at your site, then leave your site after viewing just one page. The lower number of bounce rate means your site is very helpful and visitors get the information they are looking for. As they are staying, they will start to explore more contents from your site.
Is Bounce Rate Important?
Visitors who are leaving your site after viewing one page decided that the page wasn’t right for them or the contents are not interesting enough to make them stay. Therefore, the more visitors leaving your site for this reason will increase the bounce rate of your site. High bounce rate will need your concern and it indicate that your site isn’t attracting visitor to stay or your site is attracting wrong kind of visitor.
However, high bounce rate also indicate that search engine like your site and visitor get what they needed and leave your site without leaving any comments. Encouraging visitors to leave comments will likely to lower down the bounce rate of your site.
* A low bounce rate indicates that the site is attracting the right kind of audience, and that visitors are exploring the site’s content.
* A high bounce rate suggests that visitors aren’t finding what they’re looking for when they arrive on the site, and are going back to their search engine to find something else.
Any blogs or sites that are providing latest technology and information seems to have higher bounce rate than sales marketing site. Bounce rate reaching over 60% is beyond normal and need your attention to lower down it.