I guess the naming is confusing with Google Ad Manager and that is why Google is replacing it but there are still confusion between the two. DoubleClick Ad Planner and Google Ad Manager. It sounds really similar to each other. When I saw this, I have thought these two are the same stuff but it is not. I have drop and not using Google Ad Manager due to the complication and not relevant. It is more suitable for big marketing teams.

And now, what is DoubleClick Ad Planner? I think it should be the replacement of Google Ad Manager. It has better interface and provide very specific details of any website. Take a look at the sample screenshot below. Information below is not accurate and it is for example purpose only. I wish I can have that much page views!

Various type of advertising format and placement type you can choose from. Consider these are the advertisement types that are accepted at your site, you can customize any advertisement type that you wanted.

Well, I can say that it is a powerful tool because you can view detail information of a site address. Most importantly you will get information on page views and unique visitor to the site. If you are a site owner, you can edit the information and enter your advertise URL. Then, the detail screen will show your advertise URL, categories, and other relevant information for advertisers.

This is new and I can say that there are more to explore in DoubleClick Ad Planner. Do you have any experience for DoubleClick Ad Planner?

Go to the official Google Ad Planner website and try yourself now.